This six week course will help you in developing and launching new products and services to take advantage of the current climate and post-COVID world.
Runtime: 6 weeks
Sessions: 1 hour per week
Sale!
Workshop: How can your business thrive in the ‘new normal’?
£449.99 – £599.99 Plus VAT
Description
Covid-19 has changed the way businesses operate and the way customers ‘consume’ our products and services – almost overnight.
Customer demand for products and services may have shifted and for businesses not just to survive, but to thrive, it is crucial to take action to evolve products and services so that they remain relevant in the changing environment.
Whether you see the current situation as a Business Opportunity or a Business Threat – this programme will provide you with the tools and techniques to assess which of your products and services will contribute positively to your business growth as well as providing you a roadmap to identify, develop and launch products which meet current market needs and which will generate new or replacement revenue streams.
Workshop Modules
What this 6 week course covers:
Module Content
1 Reviewing your existing product / service portfolio
2 Existing external factors affecting growth
3 Defining your new business idea
4 Growth Strategies
5 Idea generation
6 Idea prioritisation and decision making
7 Prioritisation and Decision Making Tools
8 Market Sizing
9 Segmentation
10 Capability Analysis
11 Market Research Process
12 Creating your marketing plan
13 Testing your marketing and communications strategies
14 Creating your tactical implementation plan
15 Implementation considerations
16 Strategic partnerships
17 Resourcing the plan
18 Measurement and Control
Option to add on supplementary 1-2-1 Coaching & Support Sessions: POA
Who should attend
- CEOs
- MDs
- Business Planners
- Marketing Managers
- Product Managers
