£1,199.99 Plus VAT
Growing your business is often presumed to always be good, but it can be damaging if it overextends you and doesn’t deliver expected profits. This course of workshops will give you the tools to do it well and profitably.
Duration: 12 weeks
Sessions: 1 hour per week
In an environment of constantly changing external factors, customer expectations and behaviours, it is important not only to have a well thought out marketing strategy – but to have a robust process to regularly review and revisit your plans to ensure that your products, communications, pricing , promotions and distribution methods are still relevant and desirable to your target audience.
This programme will provide you with the knowledge, tools and techniques to
What this 12 week course will cover :
| Module | Content |
| 1 | Growth Expectations |
| 2 | Goals and Objectives |
| 3 | Segmentation and Targeting |
| 4 | Customer Relationships & Value Proposition |
| 5 | Positioning & Brand |
| 6 | Developing the marketing strategy – Product and Pricing |
| 7 | Developing the marketing strategy – Place, Promotion, People |
| 8 | Development of the Tactical Marketing Plan |
| 9 | Implementation |
| 10 | Measurement & Control |
| 11 | Optional 1-2-1 Coaching sessions (additional cost) |
